Hook their attention: the fundamental principles


“The great enemy of communication is the illusion
of it.”
William H. Whyte (journalist)


This chapter introduces some of the most important ideas underlying the engagement toolkit — the imperative to get their attention; the psychology of emotional hooks; how we can learn from performers in other arts; and the value of listening to your audience.


Hook Your Audience (volume 1) Copyright © 2021 by HOOK training limited. All Rights Reserved.

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